DR. LORETTA KASPER'S ESL 91 ON THE WEB

• Marketing

• Five Steps to Marketing Success

• Internet Marketing--The End of Traditional Marketing as We Know It

• Marketing Virtual Library--A knowledge source for market research, marketing plans, internet marketing, marketing careers & much more!

• What is Marketing?

• Internet Marketing

• Three Principles of Web Marketing

• Using the Internet as a Genuine Marketing Tool

• Marketing on the Internet--This page provides information on the first step; scroll down to the end of the page to find more links to additional information on this topic.

• 2000Marketing.com

• Business 2.0's Web Guide to Marketing

• The Psychology of Consumers: Consumer Behavior and Marketing

• Articles from Focus Associates

• Marketing Articles from Focus Associates

• Web and Internet Marketing

• All About Marketing--This is an excellent and very comprehensive site on Marketing. A very good place to begin your research!

• Marketing & the Internet John McCann and John Gallagher--This is a course web page that contains several links to resources on Marketing

• Marketing Definitions and Purpose from the University of Minnesota Extension Service

• Marketing: An Introduction

• The Link Site Web Marketing Strategy by Dr. Ralph F. Wilson from Web Marketing Today

• MARKETING ON THE INTERNET PART 1: FIRST STEPS by Gary Witt, Ph.D.

• Internet Marketing from About.com

• Business Marketing; Understand What Customers Value

• Definition of Marketing--Notes from a College Business Course

• Marketing in a Digital Age--Notes from a college Business course that contain links to online resources on this topic

• Consumer Behavior

• Consumer Behavior

• Social Psychological Factors Underlying the Impact of Advertising by Jon Gresko, Lynn Kennedy, & James Lesniak

• Class Notes on Consumer Behavior--This is an excellent site

• Consumer Behavior Notes and Exercises--Another excellent site

• Consumer Behavior from Introduction to Microeconomics

• Research in Marketing and Consumer Behaviour in Wageningen--An interesting, but slightly more difficult article

• Consumer Behavior, Experiences and Attitudes: A Comparison by Age Groups from the American Association for Retired People (AARP)--Very interesting and informative

• Brittanica.com on Psychological Factors in Marketing

• Internet Marketing Tips Newsletter

• CASE STUDIES: BUSINESS INTERNET STRATEGIES

• Pro's and Con's for consumers when shopping online

• E-Commerce & the Internet

• Internet.com's E-commerce and Marketing Site

• E-Commerce Report: Large Companies Spread Internet Retailing

• Designing your E-commerce site for service

• Advertising: What Dot Coms don't know about Marketing

• Travel Agents Vs. E-Commerce--from TechWeb's InformationWeek--Travelers are moving online in larger numbers, and travel agencies are losing revenue. What can agents do to beat the Internet threat?

• 4 Ways to Make Your Web Site Dollars Worth More--Related to issues in e-commerce

• How to Sell Information in the "Information Age"

• Marketing and the Internet

• Doing Business on the Internet: A "Virtual" Business Can Be a "Real" Possibility on the Net!"

• Web and Internet Marketing

• CyberAtlas--Internet Statistics and Market Research for Web Marketers

• Affiliate Marketing Forums--Recommended by students who have read some posts over there and found some interesting information.

• Small Business Computing E-Marketing---There a couple of links that can help you to understand how e-marketing works.

• Web Advertising Strategic Web Site Design, Web Development, Ecommerce, Emarketing and Online Management---This site is also helpful in understanding the process of e-commerce.

• The History Channel: Advertising

• The History Channel: Radio and Television in Advertising

• The Advertising of Installment Plans by Sharon Murphy

• The Definition of Marketing

• A Group Focus Discipline Project on The History of Advertising--Very comprehensive and contains a very good section on the History of Internet Advertising

Course Materials	Online Resources	Resources for Learning Language and Focus Discipline Content	Searching for Information	The Content-Based Internet Project
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Loretta Kasper, Ph.D. Professor of English Kingsborough/CUNY 2001 Oriental Boulevard Brooklyn, NY 11235

Contact: Phone: 718-368-5849 Fax: 718-368-4786 Email: lkasper@kbcc.cuny.edu

https://kccesl.tripod.com/businessfd.html
© 2000-2005-- Loretta F. Kasper, Ph.D.--All Rights Reserved

Page last modified on October 4, 2005